Holiday time is drawing near, with Black Friday just over the horizon. So have you started thinking about what to get your favorite gal? You might want to subscribe to a Monoprice e-mail alert to catch the latest restocks for your beloved's iPhone or iPod touch. Last night, they sold out of their 2200 mAh charge boosters within minutes. I snagged mine just in time.

Because, gentlemen, you need to face it: cables, remotes, and batteries are made of holiday win. Why not consider a miniDisplay cable to give your lady that second Mac mini monitor she's been dreaming about? Those redesigned Apple remotes make the perfect accompaniment to the treadmill, when watching "The View." Or, for that matter, when watching the morning financial news. Whatever floats your boat.

One of my female TUAW colleagues writes, "Last year I got earrings and returned them for a MacBook. My husband also knows that on Black Friday morning, in the dark, I will be at Radio Shack or MicroCenter -- elbows out to fend off other customers -- hissing at the sunlight and hoarding hard drives, enclosures, and spindles of DVDs."

Face it: Chicks love technology. Trust me. I'm a woman.

Results are not typical or representative of all real women's buying habits. Please check with a lawyer before deciding whether purchasing Mac peripherals are right for you. Side effects, including being kicked out of your home and/or marriage, may occur. Peripherals are not a substitute for fine jewelry. Do not attempt to offer technology when the spouse is pregnant or nursing. Consult a physician should a piece of technology make an accelerated impact with your head. In case of technology overdose, seek professional assistance, or contact a family counselor immediately.

Let's file this under 'really bad ideas done poorly.' Sony would like to sell you 1,000 ringtones, sound effects, and comedy voices on a data DVD that's just oh so ready to import into iTunes. Sony doesn't seem to offer a comparable product for other cellphones, like maybe the Sony Ericsson brand, so I can only conclude this is a plot by Sony to make iPhone owners look dumb when a call comes in.

I listened to some of the samples on the Sony website, and the DVD seems to be a collection of bad and unmemorable production music, obnoxious sound effects, and jokey voices saying things like "Dude -- everybody keep your voice down, I think it's my Dad calling."

As we learned yesterday, not everyone loves the update to Apple TV.

For me, however, the upgrade was an improvement to an adequate piece of hardware -- when it chose to work. By mid-afternoon, I was listening to classical music being streamed over Internet radio, and I was very happy with the Apple TV for the most part. The flagship new features -- iTunes Extras and iTunes LPs -- were finicky and hard to work. Trying to navigate through iTunes Extras was akin to herding cats. When it works, it's fantastic. When it doesn't, you want to hurl something at the wall.

I'm quite the opposite of fellow blogger Steve Sande when it comes to the Apple TV. I chose the device over getting cable back in February. I promptly did the hacks to open up the USB port and utilize Boxee (with Hulu) and XBMC. Please note that these hacks will be wiped when you upgrade to 3.0.

I frequently use it because it became the perfect home for streaming content from first an external hard drive, then my new iMac. I'm an anime fan, and used the chance to rip my DVDs to my hard drive and have all the episodes in one place. It's very nice not to have to get up and change DVDs after every 3-4 episodes. I also stream YouTube content and play music over it.

Here's a look at some of the new features:

Regardless of some of the breathless comments coming out about the Apple TV 3.0 update, it appears that Apple TV is still a "hobby" to Apple. That is my impression after updating my Apple TV this afternoon and giving it a short run around the block.

To start with, I need to qualify this post with a quick reminder that I rarely use my Apple TV. But the gyrations I went through to get it updated are an indication that it still needs a real update, not just a facelift.

I began the update by turning on my Panasonic Viera Plasma TV and flipping the various switches to get the Apple TV on the display. Shortly after, the Apple TV woke up from a few months of sleep and I began flipping screens to find the Update button. I saw something that said "Downloads," and decided that was where I needed to go.

It asked for my Apple ID and password, and then told me I had the password wrong or it couldn't find the Apple ID. All of this was done not by typing on a keyboard, but by using the old white plastic Apple remote to pick one letter at a time off of a grid of letters and numbers. So much for Apple's vaunted skills in user interface design...

What do United States politics, a Canadian rock song, and a California computer company have in common? Here are some hints: the Pocket Veto, Freewill, and the App Store.

When the President of the United States is presented with a bill, she or he has 10 days to sign it, or veto it. If the President does not want to be seen as having acted in favor of or against some particular piece of legislation, he or she can simply put it in a pocket and wait for the clock to expire.

Or, as the Canadian rock band Rush once said: "If you choose not to decide, you still have made a choice."

Back in late August, Apple claimed not to have rejected the official Google Voice iPhone application. The company claimed it was still "studying" it.

Around that same time, Cerulean Studios submitted the amazing-looking Trillian for iPhone instant messaging application.

Over two months later, Apple has not taken action on either app. Neither app has (officially) been rejected, but they have not been accepted, either. In the case of the official Google Voice app, it feels very much like Apple has simply "pocketed" the application.

Walt Mossberg, the curmudgeonly, smooth-pated personal technology blogger at The Wall Street Journal's All Things Digital, has released his fall computer-buying guide. And when Walt talks, people listen.

Mossberg is usually very kind to Apple products, which probably explains why he gets the latest and greatest equipment sent to him by the guys in Cupertino prior to release, and we don't. In his latest guide, he says some surprisingly nice things about Windows PCs. That's mostly due to the progress in usability and friendliness brought about by the recent release of Windows 7. But he also goes on to say some very interesting things in his lead-in post, titled "Operating Systems Provide New Choices in PC Shopping."

While Walt points out the obvious -- that Windows PCs are usually less expensive than Macs and that Windows 7 has closed the gap between the operating systems in terms of user-friendliness -- he also goes on to say some very nice things about Macs:

But Apple's hardware is stylish and sturdy, and, in my tests, Macs usually boot faster than Windows machines. Plus, Apple's chain of retail stores offers a better buying experience and strong post-purchase support. Also, in my view, Apple's built-in software still has the edge. Snow Leopard is fast and reliable. And it comes with a full suite of excellent built-in programs, including email, photo and video software. Microsoft has stripped Windows 7 of such programs. Some PC makers have restored some or all of these in certain models, although I consider Apple's counterparts better. Another huge plus: The Mac isn't susceptible to the vast majority of viruses and spyware.

That's high praise again from the Prince of Personal Tech, and a list of good arguments for us "Apple Fanboys" to bring up when we're faced with Windows-lovers.

Paul Carton, Director of Research at ChangeWave Research, reported yesterday at investorplace.com that Apple iPhone is gaining steadily on BlackBerry's market share, a great feat considering BlackBerry's entrenched position in the business sector. iPhone market share is now a heady 30%, still behind BlackBerry's 40%, but RIM products are not gaining new users at nearly the same rate. As for Palm? Well, the Pre seems to have leveled out the free fall, but there's nothing terribly encouraging about the data. My guess is they are still pining for those halcyon days of 2006 when Palm was king.



The smartphone market itself is rising; according to Mr. Carton's research, a full 39% of consumers now own some kind of smartphone. Compare that with last summer, when the smartphone market was just cracking 25%.



The good news for Apple is that RIM's stranglehold on the smartphone market appears to be loosening, and with so many consumers still to reach, Apple has the momentum. CNNMoney.com characterized Apple's market gains as putting Apple within "striking distance" of BlackBerry. What's driving the momentum? Customer satisfaction. Among those who plan to buy a smartphone within the next 90 days, 36% plan to buy an iPhone. And among current users, fully 73% of them are satisfied with the device, compared with only 43% of BlackBerry users.



Mr. Carton notes that BlackBerry is planning product launches this year, and Apple has already released the 3GS. If Apple holds true to its history, we won't see a significant upgrade to the phone until next June. Either way, Apple has carved itself out quite a niche and the iPhone can no longer be dismissed as a toy to BlackBerry's business device.

Update 5:30p: VMware's Pat Lee has acknowledged the problems on the serial-number system and has posted a universal 30-day trial license code and download link to allow users to install the new version.

I never was able to upgrade to a paid version of Fusion 3.0, so I downloaded a demo version and 2.5 hours later received a 30-day serial number.

Installation was trivial, but now I can't find my old version 2.06. That would be bad for people who are trying 3.0 and decide to go back to an older version. I tried a Spotlight search, and my older version is nowhere to be found. That's not good. Has anyone else making the upgrade experienced this? Update: Commenters make it clear that 2.0 will automatically be removed when you move to 3.

I'd already upgraded to Windows 7 on version 2.06, so the same OS came up fine under version 3.0. One of the advantages of 3.0 is that you can assign multiple cores to the app, and since I'm running on a 2 x 2.66 Dual Core Xeon I assigned 2 cores.

Start-up was faster than the old version. About 45 seconds to the Windows 7 desktop, and a few more seconds to bring up a couple of gadgets and settle down. Launch times of apps seem pretty fast, but I don't find the difference dramatic.

The mythical Apple tablet is back in the news again, this time in the results of a new study that shows where the pricing "sweet spot" will need to be for Apple to attract users who would traditionally buy an inexpensive PC netbook instead.

Consumer electronics shopping site Retrevo.com surveyed 753 Americans distributed across age, gender, income, and location, asking them what they'd be willing to pay for an Apple tablet computer. While 68% of Mac users said that they'd willingly drop $600 or more on a tablet, only 36% of PC users said that they'd pay that much.

What does that tell Apple? If they want to continue to make inroads into the PC market, particularly in the netbook sector, the new device should have a price point around $600 so that price is not an issue for PC users. Retrevo's Gadgetology study also noted that Apple has already lost potential sales to early adopters like iPhone users, 59% of whom said they either already own or plan to purchase a netbook this year.

Not only is pricing of the Apple tablet key to making it a runaway success, but the study results show that Apple needs to get this device out the door as quickly as possible to capture the slower adopters who are planning on making a netbook purchase in the next year.

The study does not answer the question on how many dissatisfied netbook owners would make the switch to an Apple tablet, but we can only hope that Retrevo asks that question soon.

Whether you think he's the voice of reason on the Web or an annoying pest, when Robert Scoble over at the Scobleizer blog speaks, people listen.

Yesterday, a Twitter follower of Mr. Scoble stated that he thought "iPhone users were beyond reason," referring to the almost unnatural fixation that most of us have for our phones. Scoble brought up a very good point in his blogged response -- every app that comes out on the market (more than 85,000 at this point) provides another way to customize your iPhone to the way that you live and work.

In order for another manufacturer to come out with a device that will pry that iPhone out of our fingers, they're going to need to exactly duplicate or surpass the functionality that we've become used to. That's not likely to happen, in Scoble's opinion, because the 85,000+ apps that filter down to a couple of dozen (or hundred) apps on each iPhone turn that iPhone into something completely unique. It's not likely that any iPhone user is going to want to give up that up unless every app in the special combination on his or her iPhone is replaced by something better.

It makes sense. I've worked with all of the other smartphone platforms, and in no case have there been compelling apps that hold me to the platform. With the iPhone, I've tried thousands of apps, kept about a hundred, and those hundred apps let me work and play the way I want to. iPhone developers have also made sure that the apps are simple to use, too.

Perhaps the Android or some other smartphone platform will eventually evolve to the point that there is a critical mass of compelling apps that provides the same magical combination of power, ease-of-use, and fun, but until that time the iPhone will reign supreme. That's even despite Microsoft CEO and iPhone hater Steve Ballmer's recent assertion about the iPhone, "That's why they've got 75,000 applications -- they're all trying to make the Internet look decent on the iPhone."

Obviously Mr. Ballmer hasn't used an iPhone, or he'd realize that the iPhone is much more than Web apps. That might also give Ballmer a clue why Windows phones aren't even on the radar for most smartphone buyers today.

The day is Thursday, October 22nd. You're in Scottsdale, Arizona, and you walk into a brand new store being opened by a multinational corporation that produces technology products, including popular operating systems for computers and mobile phones, music/media players, and 'cloud' email and storage services for consumers.

As you walk into the store, employees in brightly-colored t-shirts cheer and applaud. The store is spacious, with large wooden tables placed far enough apart that the opening-day crowd, standing on a hardwood floor, isn't packed into the place. At the back of the store is an "Answer Bar," where you can ask questions about the operating system on your computer.

No, Apple didn't open a new Apple Store in Scottsdale on the 22nd. Instead, this was the opening of the first Microsoft Store. As expected, the stores draw heavily on the highly successful Apple Store concept; the stores are opening near Apple Stores, the former real estate chief for Apple (George Blankenship) was hired to consult on location and placement of the stores, and Microsoft has even attempted to hire away Apple Store managers to run their retail outlets.

The personal shoppers are a blatant rip-off of Apple's Concierge concept, and Personal Training is an echo of Apple's One-to-One training. The Microsoft Store website has similarities to the pages for individual Apple Stores, down to a scrolling list of in-store classes and events (the list for the Scottsdale store is empty at this time).

It's fascinating to see that Microsoft has decided to copycat the Apple Store concept, but it remains to be seen if the execution will be as successful for Microsoft as it has been for Apple.

[via MacRumors]

Two weekends ago, Diet Coke was accidentally spilled onto my MacBook Pro Keyboard. The machine, a Core Duo 15" that was among the first of the Intel Macs rolled out, suddenly didn't work the way it used to. Luckily, damage was restricted only to the keyboard: caps lock, shift, b, h, and num lock didn't function. Not being able to type the word "butt" was a pain in the "utt." While I've since repaired the keyboard -- on my own, thanks to iFixit's instructions -- it made me question, again, the value of an extended warranty. Had the damage been worse, I may have had to get a new machine.

While AppleCare is certainly compelling for many (phone support and timely repairs of manufacturer defects by Apple-authorized technicians, among its values), its defect is that hardware repair coverage is restricted to manufacturer defects. And in my case, even if this had been a new machine still under AppleCare, it wouldn't have been covered. So, if you accidentally drop your iPhone in the toilet (it happens) or if, while looking up your Tiramisu recipe in MacGourmet, you happen to spill Kahlua all over your MacBook, you won't be covered by AppleCare.

While researching third party extended warranties, I stumbled upon Square Trade. In addition to covering manufacturers' defects, Square Trade's warranty covers accidental damage. In effect, it's a warranty with an additional safeguard for dings, drops and drenching.

Although the Square Trade warranty covers accidental damage, consider all your options before proceeding with a purchase -- Is it worth its cost? For example, claims for accidentally damaged items (as opposed to manufacturer defects) require a $50 deductible. In the case of the MacBook and MacBook Pro, this narrows the price gap between AppleCare and the SquareTrade price.

Steve Sande actually did a brilliant job of explaining just why the Mac mini is so awesome the other day (and we've certainly had our share of mini-love here on the site before), but this is worth a read as well if you're interested in Apple's littlest Mac. Macminicolo, the very company that Steve lauds in his piece for colocating mini servers for a while now, has posted a "state of the mini" piece, complete with unboxing of the new mini server, pictures of its guts and how they all work together. If you've ever wondered why the mini is such a marvel of desktop OS X-ness, check out their writeup (and drool at the beautiful setup above -- so many minis!).

There are a few good things to take away from the big release this week -- while Steve is exactly right that releasing a mini server means Apple is getting on the server bandwagon, it also means that Apple is officially on the mini bandwagon. When these machines were first released, they were marketed as a switchers' computer -- bring your own mouse and monitor, and we'll show you what being on a Mac is like at a fraction of the cost. Frankly, they never shined at that purpose, prompting many people to proclaim death sentences for the little machine that could. But by releasing a server, Apple's saying, "we get it." They get that the mini is much more of a workhorse than it appears (or was meant) to be. In my mind, that's a whole new lease on life -- the mini may have never made much of a splash as a switchers' computer, but it's got a long future as a tiny but powerful computer you can use for all sorts of things.

[via DF]

In "The Presentation Secrets of Steve Jobs," Carmine Gallo provides a framework for you to deliver a keynote like Steve does. The book provides both an Al Michaels and John Madden perspective of Jobs's keynotes: a play-by-play account of events married with analytical insight.

While rich in detailing the stylistics of Jobs's presentations and the empirical evidence supporting it -- for example, limiting bullet points on slides, using simple language, and using the rule of threes to enhance a narrative -- the most captivating portion of the book is how it details Steve Jobs's preparation for his keynotes. Yes, even Steve Jobs, like the rest of us, must prepare for his preparations presentations.

And prepare he does, which is evident in the stories of Paul Vais. An executive at Jobs's former company NeXT (that Apple later acquired, which brought Jobs back into the Apple fold), Vais recalled that "every slide was written like a piece of poetry...[and that] Steve would labor over the presentation. We'd try to orchestrate and choreograph everything and make it more alive than it really is." However, Gallo says that "making your presentation 'more alive' takes practice. Once you accept this simple principle, your presentations will stand out in a sea of mediocrity."

Gallo's book follows many of the "Jobsian" presentation mantras he preaches. Like a Steve Jobs keynote, the book is simple to read and provides an easy-to-follow roadmap for a reference-minded reader. The one thing that most readers will walk away with is that Steve Jobs's on-stage presence evinces a style similar to that of Apple's products when they're on the stage of the showroom floor or marketed on Apple's website. As a result, as much as it serves as a Steve Jobs presentation guidebook, "The Presentation Secrets of Steve Jobs" in many ways is a Steve Jobs biography.

"The Presentation Secrets of Steve Jobs" is available at many booksellers, including Borders, Amazon, and Barnes and Noble.