Filed under: Retail
The day has finally arrived! Italy's first Apple Store opened in Rome this weekend. It's quite a big deal, as this is the first store on mainland Europe, and a number of people are traveling great distances just to check it out. The folks at ifoAppleStore made a special trip, as did WeLove Apple. Finally, reader nevrozel sent us these first interior shots.
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Reader Comments (Page 1 of 1)
morgan said 12:11PM on 3-31-2007
the apple store in rome is a badddddd thing i tell ya
Reply
Mimmo said 1:14PM on 3-31-2007
I have 4 words for u...
I
Love
This
Company
YEAAAAAAAAAH!
(joking)
Been out of the mall from 2 AM, but it was worth the wait!
Here in Italy an official Apple Store is like an oasis in the desert!
Great day for us!!!
Reply
andrea said 2:26PM on 3-31-2007
There are some photo and a video on http://www.ipodmania.it
andrea
Reply
Kiro said 2:29PM on 3-31-2007
I visited it.
This is my review in italian:
http://www.kiro.it/mela/2007/03/31/inaugurazione-apple-store-roma-est-ci-siamo-stati/
For translation:
http://translate.google.com/translate?u=http%3A%2F%2Fwww.kiro.it%2Fmela&langpair=it%7Cen&hl=it&ie=UTF-8&oe=UTF-8&prev=%2Flanguage_tools
For Photo Gallery:
http://www.kiro.it/mela/gallerie/inaugurazione_apple_store_roma_est/index.html
Reply
Carlo said 2:36PM on 3-31-2007
I just came back, but I live in Rome so it wasn't a big deal. The store is small if compared to NY or London and is in a big mall in the suburbs. A couple of pictures here.
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Carlo said 2:38PM on 3-31-2007
ok, html not allowed uh?
http://www.flickr.com/photos/brodo/sets/72157600038416793/
Reply
Michael May said 5:10PM on 3-31-2007
Apple Store In Romam Est, surely?
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Lock said 11:29AM on 4-01-2007
been there. :]
nice thing were apple employers on the two sides of entrance clapping and cheersing you while entering. is that a standard of AS inaugurations or just something original from them? :]
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chardon said 3:50AM on 4-02-2007
Hi
I went there saturday, the opening day. The whole Mall was opening on saturday, and it was packed full of people. The apple store was a huge success, and people really liked to poke around with all the the stuff.
Two notes:
1) Apple has a great brand in Italy, people just love it, even if the company never really invested in serious marketing here (i never saw one tv ad for apple products, as opposed to microsoft's hammering advertising campaigns). So there's a great space for growth in sales, and the store could boost them (it's in a god location: the largest and most spectacular mall ever built in Rome).
2) The store had Apple Tv on sale, and users could navigate in a menu, watch content, and so on. But what's the point of buying apple tv in Italy if the local itunes store doesn't list one single video content? That doesn't make sense. So, hurry up and get those distribution deals done, or it will become a joke.. the most useless piece of hardware ever sold on continental europe..
bye
ps excuse my english mistakes..
Reply